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About Us

Our Mission

We founded NF Sports with a simple goal: to create a series of natural supplements that improve how we look, feel and perform. As a group of health and fitness enthusiasts, we've designed products that people of any fitness level can trust and enjoy.

Our promise to you is that each product we make contains only all-natural ingredients, free of artificial flavors, colors and sweeteners, and backed by science to ensure effectiveness for any personal fitness goal.

NF Sports is an integral part of RhinoCo, a company whose core mission is to make fitness and healthy nutrition more accessible throughout the world. Using technology as the primary vehicle to fulfill this goal, RhinoCo is delivering cutting-edge apps, fitness facilities and products like these to the market. 

Meet the Team

Mike Kratochwill, CEO
Mike joins NF Sports after 17 years working at Reebok HQ in Boston. During his time at Reebok, Mike has held positions in Advanced Concepts, Global Product Management and Business Unit Management. Most recently, Mike was the Head of the CrossFit Business Unit where he managed all elements of the CrossFit partnership, including co-branded Reebok CrossFit footwear, apparel and accessories, the Reebok CrossFit Games, Reebok programs for CrossFit affiliates, athlete endorsements and activation, as well as all strategic business and development aspects of the partnership.

Carlos Bode, Sales and Logistics Manager
Carlos brings his logistics expertise to NF Sports after spending nearly four years in the floral industry handling logistics for one of South Florida's largest flower companies. He discovered RhinoCo when he made a life-changing decision to start a fitness journey at IMT CrossFit in Miami. His enthusiasm for fitness and unique skill set make him a prime conduit between our business and customers. 

Crystal Umpierre, Operations Manager
Crystal is a CrossFit and fitness enthusiast, which led to her journey with RhinoCo two years ago. She also serves as RhinoCo's in-house counsel. With a background in management and law, Crystal brings specialized skills to lead operations for NF Sports. A lifelong perfectionist, she is eager to bring energy, organization and experience to the NF Sports team.

Andrea Esis, Assistant Operations Manager
A native of Caracas, Venezuela, Andrea has been a part of the RhinoCo family for nearly two years as an accountant and officer manager. Her background in communications is a perfect match in our effort to provide the very best customer service that our patrons deserve.

Tyler Stewart, VP of Digital Development
Tyler is the former digital director of Muscle & Fitness and FLEX, and began his career as an editorial producer at Men's Health. His projects range from native app creation to full website relaunches for top publishers in the industry. Tyler is also the product and UX instructor at Columbia University's Publishing Course, guiding students through product strategy, design and development.

Oscar Llarena, Creative Director
Oscar joins the NF Sports team with more than 10 years in the advertising industry working in customer experience for international brands such as Volkswagen, Burger King, Verizon, Whole Foods and many more. He is passionate about sports in general and has been doing CrossFit training for more than three years in Austin, Texas.

Robert Castro, In-House Designer
Robert started his career at New Times, then spent two years at Grey & Sons Jewelers doing graphic illustration and product design. As a freelance designer, Robert has done work for Fortune 500 companies and startups that are now considered game changers. His experience brings our ideas to life, ensuring NF Sports is at the cutting edge of design.

Adam Bloom, Financial Controller
Adam spent nearly five years working as a public accountant, gaining valuable experience working with a range of clients, from retail to real estate. He then spent some time working as a corporate accountant in the biotechnology industry. Adam graduated with a degree in accounting from the University of Tampa.